An Alternative to Exercise Advertisement Essay example

An Alternative to Exercise Advertisement Over the recent years advertisements, for healthier lifestyle, have expanded significantly. The objective of health advertisement is to persuade Americans to choose a healthier lifestyle. From television, internet ads and fitness clubs, the advertisement industry promotes anything from exercise videos to obtaining the perfect body image. Nowadays, most Americans believe advertisements promoting exercise can completely change the personal appearance, and make the individual feel better. Although, advertisements surrounding physical activity persuade an individual to pursue a healthier lifestyle, advertisement also increase individuals to question their own body image. Recent studies suggest†¦show more content†¦Many research studies focus on the effect appearance based advertisement has on individuals. Advertisers promote products that ensure consumers on achieving the best body possible. The signaling theory states that advertisem ent motivates people to form an opinion on whether to purchase an item or ignore it. However, it is in the method that advertisement is presented that affect consumers. For these reasons, appearance based advertisement present a paradox to consumers and lowers the motivation of individuals to exercise. Purpose, Prevalence, and Methods Media messages purposely promote health behaviors in order to improve an individual’s self-efficacy. It is through self-efficacy individuals believe they can accomplish a set goal. Media messages reach a wide audience to promote a product. According to Berry, Jones, McLeod, Spence (2011), the prevalence rate for appearance advertisement is higher than solely health messages advertisements (p.751). According to the journal article, â€Å"Physical Activity Information Seeking and Advertising Recall,† commercial advertisements focus on people recognizing the brand and purchasing the behavior of the brand (Berry, Spence, Plotnikoff, Bauman, 2011). Not only are exercise advertisements promoted trough TV commercials, ads have appeared as far as social networks, and fitness clubs. AccordingShow MoreRelatedMarketing Analysis : The Marketing Journal Exercise878 Words   |  4 PagesThe marketing journal exercise is an extremely valuable expe rience in not only discovering consumer type, but the mixture of marketing efforts surrounding daily lives. Marketing is a significant aspect of everyday routines and can be found in various locations including the home, pantry, and nearly every public setting. Although marketing is highly present, many have grown accustomed to it and are becoming desensitized to the efforts. Maintaining a marketing journal lead to me discover I ignore almostRead MoreObesity Is More Common Than Before961 Words   |  4 PagesThe more hours are spending in front of a television the less exercise is done. With all these fast food restaurants available at every corner, more accessible, faster and busy schedules, there’s no surprise is often chosen. Today obesity has become a major health problem since it leads to other health illness. The government, along with other institutions and influential people are looking for a solution, not to find healthy alternatives, but to stop people from eating unhealthy food. The solutionRead MoreThe Media Plays a Hand in Anorexia Essay1181 Words   |  5 Pages The message to be thin is transmitted to adolescents at an early age. The media is a strong supporter of this image, the thought that thin is desirable is shown through the advertisements that consumers are exposed to everyday. People constantly hear that thin is desirable and are shown this very fact through advertisements and videos. The media may not be the sole cause of anorexia but the effect that the media has on children can not be over looked. There are multiple factors that can contributeRead MoreHow Media Affects Our Health Choices990 Words   |  4 PagesAustralian residents originate from various different walks of life, each individual’s interests and priorities can be incredibly diverse. Certain people decide to exercise strait after work, while others choose to relax on the couch. Some families prefer convenience to home-cooked meals, while others seek a bu dget friendly alternative despite the poor nutritional value of such meals (fitness, 2013). When the media targets large groups of people such as children, or those from a lower socioeconomicRead MoreThe Family Smoking Prevention And Tobacco Control Act1135 Words   |  5 PagesSmoking Prevention and Tobacco Control Act (â€Å"Act†) signed into law by President Barack Obama in 2009 does not violate the First Amendment in regards to tobacco product advertisements. The First Amendment to the United States Constitution prohibits the making of any law respecting an establishment of religion, impeding the free exercise of religion, abridging the freedom of speech, infringing on the freedom of the press, interfering with the right to peaceably assemble or prohibiting the petitioningRead More The Dangerous Combination of the Media and the Weight-Loss Industry 1621 Words   |  7 Pages(Cohen). Medical professionals speculate that many other deaths are indirectly related to weight-loss drugs. FDA regulation of natural substances such as ephedrine and caffeine would alleviate widespread use of diet pills. Without such regulation, advertisement of these drugs will continue to entice young women to unintentionally abuse their bodies and risk their health. Depictions of women in the media have expressed thinness as perfect for the past few decades, and the thin ideal is becoming moreRead MoreDaniel Weintraub Essay962 Words   |  4 Pagesportion sizes in restaurants, the availability of junk food on campus,† and â€Å"advertising of junk food to children and families.† These are factors adults with kids to provide for should not be held accountable for. They cannot control how pervasive advertisements for fast-food are, or how available the food is, not to mention how healthy the food is. These are some examples of Fast-food industries holding power over what you eat by providing cheap and available food for their target group, in this caseRead MoreThe Impact Of Wearable Activity Devices On The Fitness Industry876 Words   |  4 Pagesopinions on device accuracy and motivation capabilities, but 72% were asked questions about wearables on a regular basis. Besides this lack of knowledge, many of their professionals were co ncerned with using wearables because they do not track all exercises, and they could lack accuracy.  ¾ of the professionals showed interest in using wearables with their customers to create challenges and encourage improvements. The article suggests that better integration of technology could help motivate clientsRead MoreCoverGirl Lipstick- A Flipstick1157 Words   |  5 PagesLipstick- A Flipstick† Advertisements are messages that are intended to influence their audience. Their sole purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. In our society, many people are trying to transform themselves into someone they are pretending to be. This may be for many reasons, but the main reason is because of influence from the media or different kinds of advertisements. This is especiallyRead MoreHealth Care Marketing Reflection Essay1092 Words   |  5 Pages In modern medicine, disease treatment is more importance than disease prevention, as doctors focus more on treatment of symptoms of rather than determining its root cause. This is mirrored in the media by the large numbers of direct-consumer advertisements aimed at persuading patients themself to ask their doctors about various drug. Direct consumer marketing in the health-care industry is allowed in the USA. The health-care industry includes numerous subdivisions devoted to make available health-care