Starbucks Case Study Example | Topics and Well Written Essays - 750 words

Starbucks - Case Study Example h explain to the public that prices charged in Starbucks’ restaurants in China are not the highest ones comparing to the prices charged in Moscow, Paris, and some other locations (English.cntv.cn, 2013). Taking into consideration this information it is possible to suggest that pricing issue of Starbucks coffee in China is not a result of discriminative approach of the company towards Chinese consumers but is a subject to various external factors (cost of rent, cost of coffee, etc.) and overall business strategy of the company. It is also necessary to compare Starbucks’ prices not among its international locations but prices charged for coffee and coffee products in the local market. How is Starbucks’s price for coffee different to the average price for coffee charged in the Chinese restaurant? It is worth to mention that Starbucks as a brand is positioning on the market itself as not just coffee-retailer but as a sophisticated place offering unique coffee experie nce to its visitors. People come to Starbucks not just for a cup of coffee but for this unique experience and comfortable relaxing atmosphere where visitor can socially interact with their friends, work, read, or surf the Internet via free Wi-Fi. Because of this positioning strategy Starbucks Corporation charges premium prices for its coffee products around the globe. This fact should be taken into consideration while debating the prices for Starbucks’ products in China and any other location. Moreover, the company is adapting to the needs of local consumers and adjusts its store’s design and layout based to cultural and social expectations. Snob can be defined as an individual who â€Å"blatantly imitates, fawningly admires, or vulgarly seeks association with those regarded as social superiors† (Snob 2012, n.p.). Another definition of the word is the following: â€Å"one who has an offensive air of superiority in matters of knowledge or taste† (Snob 2012, n.p.). Thus, applying this definition to

Rigoberta Menchu An Indian woman in Guatemala Essay

Rigoberta Menchu An Indian woman in Guatemala - Essay Example This book had a huge impact amongst people worldwide. It brought into forefront the sufferings of her people and gave the issue the much required attention and sympathy. This book opened up doors for the poor Guatemalan farmers who previously had no say under the oppressive militia regime. Besides, having a dictator for a government they were themselves illiterate and completely disconnected from the rest of the world. The book after being published in twelve different languages including English spread the message of these poor peasants all over the world and very soon Rigoberta Menchu became a well known social activist. She was awarded the Nobel Peace Prize in 1992 and made a goodwill ambassador for the UNESCO. This book was mainly an autobiography of Menchu herself that describes the condition and plight of the native Indian laborers working in various plantations owned by the whites skinned people in and around Guatemala and it starts in a very interesting manner with Menchu stating in bold terms â€Å"My name is Rigoberta Menchu...this is my testimony. I didnt learn it from a book and I didnt learn it alone. Id like to stress that it’s not only my life, it’s also the testimony of my people...my personal experience is the reality of a whole people (cited in Debray and Wright p.1). Thus, besides being an autobiography, this book speaks for her entire genre. Menchu was born in Chimel, Guatemala, to Vicente, a leader of his village and a preacher and Juana Tum a practicing midwife. Her family belonged to the group of Quiche tribe of Mayan origin and followed a mixed culture of Mayan rites combined with Roman Catholic beliefs. Her childhood was spent amidst the Guatemalan civil war which increased in vigor and force as she grew up. Political complexities were a part of her growing up years and she was soon deeply involved in this civil war, fighting with the Indian rebels against the